The Social Network Business Plan: 18 Strategies That Will Create Great Wealth

The Social Network Business Plan: 18 Strategies That Will Create Great Wealth
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All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites--none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities. Silver describes and explains that in the future new products and services will... [Read More]

The Networked Nonprofit: Connecting with Social Media to Drive Change

The Networked Nonprofit: Connecting with Social Media to Drive Change
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The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities." —Diana Aviv, president and CEO, Independent Sector "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit,... [Read More]

33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking

33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking
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"Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive." -Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the... [Read More]

The Social Media Strategist: Build a Successful Program from the Inside Out

The Social Media Strategist:  Build a Successful Program from the Inside Out
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Build a powerful social media strategy to increase buzz―and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.”―George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Social Media Strategist is the best guide available. Christopher Barger elevates the social media conversation with an experienced pragmatic insider’s discussion about real adoption. This book should be on every corporate and agency practitioner’s shelf.”―Geoff Livingston, author of... [Read More]

I Know Who You Are and I Saw What You Did: Social Networks and the Death of Privacy

I Know Who You Are and I Saw What You Did: Social Networks and the Death of Privacy
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A leading specialist on social networks writes a shocking exposé of the widespread misuse of our personal online data and creates a Constitution for the web to protect us. Social networks are the defining cultural movement of our time. Over a half a billion people are on Facebook alone. If Facebook were a country, it would be the third largest nation in the world. But while that nation appears to be a comforting small town in which we can share photos of friends and quaint bits of trivia about our lives, it is actually a lawless battle zone—a frontier with... [Read More]

Social Media Marketing: The Next Generation of Business Engagement

Social Media Marketing: The Next Generation of Business Engagement
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How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee,  Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers,... [Read More]

A Social Networking Primer for Librarians (The Tech Set)

A Social Networking Primer for Librarians (The Tech Set)
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Social networking is rapidly infiltrating the information environment, and it is essential that librarians understand how best to use these sites and tools with their work to better serve their users and reach people who have never before used the library. 'A Social Networking Primer for Librarians', part of Neal-Schuman's 'Tech Set', gives librarians a start-to-finish guide to the basics for using and maximizing popular social networking sites in all types of libraries. From planning to implementation to best practices to evaluation, author Cliff Landis provides highly practical, easy-to-follow guidelines for using MySpace, Facebook, and other prominent sites as a... [Read More]

ASP.NET 4 Social Networking

ASP.NET 4 Social Networking
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Each chapter starts by showing the user experience we are going to create in the chapter. It then has a section discussing the major design decisions we face in building these features, and finally presents the 'solution' including the overall architecture and highlighting the most important code elements. The book presents a lot of real-world code, with comprehensive explanation and discussion. The full social network application is available for download from the Packt website, for you to examine, study, and modify. This book is written for ASP.NET and C# developers who want to build an enterprise-grade Social Network, either for... [Read More]

The Social Media Reader


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The Social Media Reader
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With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers.  The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field.Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs,... [Read More]

Developer’s Guide to Social Programming: Building Social Context Using Facebook, Google Friend Connect, and the Twitter API, The (Developer’s Library)

Developer's Guide to Social Programming: Building Social Context Using Facebook, Google Friend Connect, and the Twitter API, The (Developer's Library)
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In The Developer’s Guide to Social Programming, Mark Hawker shows developers how to build applications that integrate with the major social networking sites. Unlike competitive books that focus on a single social media platform, this book covers all three leading platforms: Facebook, OpenSocial, and Twitter. Hawker identifies the characteristics of superior, highly engaging social media applications, and shows how to use the Facebook platform, Google Friend Connect, and the Twitter API to create them. You’ll find practical solutions and code for addressing many common social programming challenges, from site registration to search, blog commenting to creating location-based applications.... [Read More]