I Know Who You Are and I Saw What You Did: Social Networks and the Death of Privacy

I Know Who You Are and I Saw What You Did: Social Networks and the Death of Privacy
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A leading specialist on social networks writes a shocking exposé of the widespread misuse of our personal online data and creates a Constitution for the web to protect us. Social networks are the defining cultural movement of our time. Over a half a billion people are on Facebook alone. If Facebook were a country, it would be the third largest nation in the world. But while that nation appears to be a comforting small town in which we can share photos of friends and quaint bits of trivia about our lives, it is actually a lawless battle zone—a frontier with... [Read More]

Social Media Marketing Strategy And Tactics: 92 Tips To Use The Power Of Free Marketing On Social Networks Like Facebook And Twitter To Promote Your Business Or Cause

Social Media Marketing Strategy And Tactics: 92 Tips To Use The Power Of Free Marketing On Social Networks Like Facebook And Twitter To Promote Your Business Or Cause
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Social Media Marketing Strategy And Tactics: 92 Tips To Use The Power Of Free Marketing On Social Networks Like Facebook And Twitter To Promote Your Business Or Cause has been specifically written in an easily digestible format in order to give you a comprehensive understanding in the shortest time possible of how to use the power of social media sites to market your business for free. Here are just a few examples of the sort of tips you will discover... Tip #13: While advertising through a social media platform, speak from the _______ ________ perspective. Tip #26:... [Read More]

Design to Thrive: Creating Social Networks and Online Communities that Last

Design to Thrive: Creating Social Networks and Online Communities that Last
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Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the author’s decades of... [Read More]

Analyzing Social Media Networks with NodeXL: Insights from a Connected World


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Analyzing Social Media Networks with NodeXL: Insights from a Connected World
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Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter... [Read More]

Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives — How Your Friends’ Friends’ Friends Affect Everything You Feel, Think, and Do

Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do
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Renowned scientists Christakis and Fowler present compelling evidence for our profound influence on one another's tastes, health, wealth, happiness, beliefs, even weight, as they explain how social networks form and how they operate.

How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks

How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks
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Classifieds are OUT. It’s time to LINK IN! Finding the job of your dreams the old way just doesn’t happen anymore. If you want great pay, great benefits, and great satisfaction in your career, you must begin social networking. How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks helps you take full advantage of the bounty of opportunities to be found on the most popular sites. Online job-search experts Brad and Debra Schepp take you step-by-step through the process of joining networks, creating effective online profiles, and successfully . . . Marketing yourself Building a... [Read More]

Analyzing Social Media Networks with NodeXL: Insights from a Connected World


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Analyzing Social Media Networks with NodeXL: Insights from a Connected World
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Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter... [Read More]

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable... [Read More]

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable... [Read More]