33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking

33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking
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"Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive." -Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the... [Read More]

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
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Winner of a Choice Magazine Outstanding Business Book of the Year Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence--and... [Read More]