Have you ever noticed when you see people perusing magazines on racks, that when they find one they actually want to read, they usually only read very specific articles inside and put it back once they’ve got what they were looking for? They look for headlines and titles that catch their eye. This same phenomenon can be observed with professional website development strategies on the Web. By focusing some of your time, you can learn to write eye-catching titles and intriguing content to make people stop and visit for a while.
Your Title Basics.
The title is very important and not just an afterthought. Keep in mind that your title can be used to further optimise your page. What about an example. If your website development is about chocolates (a sweet re-occurring example), the content should be related to confections. But, your title doesn’t have to be just “chocolates.”
To be well optimised, the title should include some or all of these:
* Keywords – You have yet another place on your webpage that keywords can be used to help significantly improve your rankings. If you choose your keywords with great care, you can match a phrase that most people are going to use.
* Hook – What is going to entice people to keep on reading? Tell them what they will get. ”How You Can Make Chocolate Bananas” would be an example. Readers know just what they will be learning. The use of numbers is even better. “7 Ways to Prepare Chocolates” lets readers know that they don’t have too much to read and that you will lay it all out for them.
* Focus – Keep it straightforward. Use as few words as possible that will appeal to readers and also include a keyword or a keyword phrase. You can reinforce the title by using the keyword again in the first sentence of the first paragraph.
Even if you have great titles on articles you would also benefit from a headline on your webpage. The article is just one portion of the information contained on your webpage. Headlines can be optimised for good effect, as well.
* Font size – The headline must stand out from everything else. Use a larger bolder font, but definitely nothing too flowery. You don't want readers to raise their eyebrows and click away.
* Use keywords – Tell them what it is all about. Use that keyword so readers know what all of the information will pertain to.
* Use a link – When somebody mouses over the headline they know it is clickable. It can link to the homepage, your site map or anywhere else on your website that would be helpful to visitors.
Titles and headlines are front and centre on your page. Make them brilliantly eye-catching and enticing so visitors will really want to stay and read more. Do you follow? Your website development can be far more exciting to the search engine crawlers with just a few simple, quick and easy changes.
Michelle Dale is The Managing Director of Virtual Miss Friday, a state-of-the-art Executive Virtual Assistant Service which assists businesses and individuals with every aspect of their enterprising requirements. Do you want to explore these inspiring online business building success strategies? Contact VMF Now!