Social Bookmarking Ideas for optimising your Online Website Development
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Social bookmarking is a relatively new phenomenon. While we can review the late 90’s for a worthy predecessor, social bookmarking didn’t leap onto the scene until the herald site Delicious showed up. Social bookmarking sites pull in all kinds of information, articles and blog posts which are saved, organised and sorted by relevancy and tags.
Some individuals have labelled social bookmarking as search engine marketing with a personal touch. The information is seen as relevant due to the fact that it has been provided by a human being, rather than assessed for relevancy by a robot and through search engine algorithms. As most of the individuals who use social bookmarking sites often give points to the content based on its relevancy and usefulness, this human touch is emphasised even further.
Social bookmarking is commonly seen as an excellent SEO tool for online business, as it’s able to effectively utilise the networking capabilities of the Internet. The most famous sites have incredible numbers of active followers who are essentially establishing a new trend by getting their news on any particular subject or niche online instead of through other more traditional methods. Social bookmarking sites may be linked and an RSS feed established, creating an aggregate of news which can be delivered in a virtually effortless way.
While it is not always the case, you can build back links to your site by attaching URL’s to your content. There are quite a few social bookmarking sites out there that have a “no follow” policy, which means that the managing personnel invovled attach tags to your links that neutralise any SEO advantage you may have otherwise achieved. This does not stop people from clicking through to your site and becoming a potentially valuable visitor, of course, but it means that you won’t gain any advantage in terms of the search relevancy ranking for your page.
If you’re savvy about your online marketing and website development, you can use social bookmarking to great effect. Put meaningful content out there with valid and informative material, and people within the social bookmarking arena will rate it highly. Sharing of content is actively encouraged, and as a user’s network is informed of the existence of your content, the potential to go viral appears.
Make sure that your marketing message is subtle, as with any Internet marketing initiative. Blatant advertising is frowned upon, but relevant links when displayed in a soft-sell way will result in an increase in visitors. Make sure that you accurately attach your tags or keywords, to ensure that your message can be found within this vast Internet world!
There are hundreds and hundreds of social bookmarking sites, and you should try and include a plug-in within your site to allow people to easily and quickly bookmark your content. Sites such as WordPress make this very easy for you. RSS feed aggregators essentially summarize blogs and content and allow users to categorize things they find of interest into one easy to find place.
Social bookmarking should be an essential part of an overall Internet marketing and SEO strategy.
Michelle Dale is The Managing Director of Virtual Miss Friday, a highly qualified Executive Virtual Assistant Service which helps businesses and individuals accomplish every detail of their professional aspirations. Want to discover more about these insightful online business building success strategies? Contact VMF Today!
Filed under: Business and Management
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