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Does your business enterprise need a boost? Consider using special reports to add revenue and build a business contact list for future use.

What are special reports?

A special report is an ebook that discusses one particular topic and nothing else. The reports are anywhere from a few to 30 or so pages in length. If you have the know-how, you can write them yourself or hire a writing service to do it for you. It's an internet marketing tool that isn't too difficult to put together. Special reports are often short tutorials. They direct a reader, step by step, how to do something.

Special Reports that Go Viral

There are options for marketing your special reports. You can bribe a potential customer with it by offering it as a freebie.

For instance, if you have a 5-part ecourse on a particular topic, you can distribute the first part as a special report and offer the rest as a newsletter feed. It is your hook. The goal is to get them signed up into your mailing list, and that's exactly what happens when you use your special report as bait. Observe how the companies give away free reports to anyone who signs up. That's how it works.

Making Money

All of your special reports don’t have to go towards list building. You can sell special reports by creating a sales page. Many reports sell for between $5 and $20 a piece, but if you offer very valuable information, you can command a higher price. You can offer special reports as bonuses for a main ebook.

Exclusive Access to Information

People love to learn about secrets that only insiders know about. People wouldn't mind shelling out a small amount of money to get insider information on a topic that has been bugging them. Choose a topic that isn't readily discussed elsewhere and create a special report around that topic.

Tools for Touching Base With Affiliates

Your business will benefit greatly from an affiliate program. This gives customers a way to help you make more money and also make some for them. Special reports can be used as a reward for performance as an affiliate.

As you can see, there are a number of ways to use special reports. As you build your lists, alternate the free promotional reports and continue to sell your entire library, creating combination offers such as Buy Two, Get One Free.

You can create nice reports using reviews too. Check out the following reviews and create some special reports:
Review of Mobile Monopoly
Review of Link Assistant

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