Building a Nice Looking Website

Wednesday, August 18th, 2010 at 2:26 am

Your website is the most significant marketing piece of virtual real estate you own. Online, people will stay on your site if it offers something valuable to them. Provide a memorable experience and customers are sure to return time and time again.

When there are so many large sites online, it may seem futile to try to compete. A beginner marketer would need thousands to compete with those big sites. So, start small. The most successful sites started out with a few visitors, then steadily grew. Because they offer something that people like, they don't even have to promote; their readers promote them by word of mouth.

5 Ways to Build a Quality Website

1. Interact with your readers.

Reading shouldn't be the only thing to be done on your site. To be a success, you must get your readers to react to your site. Post surveys or polls, or ask your reader's opinion. You can easily build a community around your niche by setting up a discussion board. Offer a blog that inspires commenting. At the very least, tell your readers about your contact page.

2. Use Videos

Videos give people a face to "converse with" when they go to your site and people will feel like they know you already. In sales, this is very important.

3. Each Article Should Be Related to Your Niche

People go online for a number of reasons, and these reasons have to do with what they want. The good news is you have the means to provide information and also to entertain people. Write how-to articles, with videos and audio counterparts.

4. Easy Navigation

If your site is laid out nicely, with products and services, information, prices, FAQs, and content easy to find then people are more likely to hang around. Keep your site simple. Offer a search function where users can search for products, services, or content topics quickly and easily. Remember, the longer they stay on your site the more likely they are to make a purchase or to return again. Make sure your website's "skin" is compatible with all browser options (firefox, google chrome, internet explorer etc.).

5. Have a Logo

Your logo's colors should be easy on the eyes. Your brand identity is important so that people will recognize you wherever they see you, whether on facebook or twitter.

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Mike Filsaime

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