Inspiring Pointers On The Many Advantages Of Signature Lines

Thursday, July 8th, 2010 at 2:11 am

A signature line is good for more than your name. Some people don't even use them because their name shows up in the email header information. When you are in an online business, with an evolving website development enterprise, always consider using this helpful tool.

When you learned to write a letter in grade school, it always included a salutation at the end with your name. In electronic terms, this is called a signature line. If you haven't been using yours, you might be missing out on free website promotion.

Think of all the places that you are provided with the option of using a signature line:

• Email
• Forums
• Newsletters
• Text Messages
• Social Networks
• Instant Messages

A signature line doesn't have to be used for just your name. Include your website information here. By automatically including your signature to each mail, text, forum posts and so on, everybody will see it. Regardless of whether they are personal communications or business, your little personal billboard goes with them.

Forums are active places and your signature line should definitely be seen. Generally speaking, you are not allowed to advertise in forums, so this is the way to tell people about you and what you represent. As they see you more and more in the threads, they will take an interest and look for more information from you. This is great advertising for very little work. Use it effectively and make each word have consequence. Of course you will have your name first. Think about putting a traditional salutation in front, if you like. Common ones include:

• Sincerely,
• Best Wishes,
• Warmly,
• Have A Great Day, etc.

Add your website link on the next line. Because it is a link it will automatically appear in blue and be clickable to those who see it with most email programs. The underlined word is tempting to most. They'll click out of curiosity if nothing else. If any of this seems too difficult, or if you simply don't have the time to fiddle with your signature, consider requesting the assistance of a professional virtual assistant to get you through.

What's next? Well, if you have more than one site or blog, add another link. Brand positioning sometimes calls for a tagline. This should go on the next line, beneath your website link in quotes.

Don't feel like you have to keep your signature the same forever. Spice it up and change it from time to time, letting others know something exciting may be happening. If you create a new website, feature that link in your signature line for awhile so others can click and find out what you are up to.

Any virtual assistant will tell you that signature lines can even be added to your mobile phones. This works great for text messaging especially. While text messaging is primarily a personal activity, consider whether you would benefit from including details of your website in yours.

Do you use social networking sites? For business marketing, these can be great places and with a correctly formatted signature line you're giving your business that extra push.

How is your signature line benefiting you? If you are leaving it off, rectify the situation right away. It could be costing you a lot of free traffic.

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