With the swell of different forms of chat media will search engine placement and optimisation of internet sites become old fashioned?

Tuesday, November 24th, 2009 at 2:45 am

Recent progress in the way we communicate through the Internet have been less about conventional broadcast media and more about interactive, two way contact. As this type of communication alters it will undoubtedly affect the way search engines function and by default the process of Online Marketing.

Traditional media “broadcasts” a message to the anticipated audience, whether it is in the form of a paper or an advertisement (physical or digital) which exposes the reader, listener or watcher to a idea. The communication is one way and the anticipated audience is told something, effectively “talked at”.

Accepted methods of Online Marketing carried out by the marketing fraternity and more recently the relatively new process of Search Engine Optimisation companies (SEO Company) are aimed at the way that Google (predominantly) accesses web pages. This is a form of broadcast media not too dissimilar to a newspaper albeit with digital trickery to make the experience more fascinating.

Is this all about to change? Are the accepted Search Engine Placement services about to become less important? Assuming the internet continues to progress along the same lines as it has for the last 10 years, we can expect to see the use of the web becoming more entrenched in our day to day real time lives. It will become more of a delivery platform as opposed to an information supply, a concierge as opposed to a librarian. If we are using the net in real time that relationship will become two way and transactional, broadcast methods will offer a shallow experience and become a thing of the past.

Once a buyer can connect with the seller of the product or service through two way communication merely reading a website will be less than satisfying. At this point traditional Search Engine Placement services become obsolete and Online Marketing becomes about making connections not identifying content.

The smart Search Engine Optimization Company will be looking at how that interaction can take place in an atmosphere that is so teeming with information. Ideally, a buyer is exposed to a seller (or a number of sellers) in an environment where he can actually interrogate and compare their offer, ask for detail and maybe even tailor the product or service to his needs before he makes the decision to buy.

Instead of offering website optimisation for a fixed broadcast, online marketing may be about promoting associations and may take place on Twitter, chatrooms, forums even within games where product placement is already beginning to happen.

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