How to Step-Up Your Site for Article Marketing Purposes

Sunday, October 4th, 2009 at 3:23 am

Article marketing has long been viewed as one of the best strategies for online business. This initiative can help to build reputation, as well as providing hyperlinks to your site for the article readers, who may well represent partially qualified leads. The World Wide Web thrives on high quality information, and if you're willing to invest the effort, professionally written articles could easily become your organisation's primary contribution. The main search engines place a very high value on excellent articles, and because of this it’s crucial that you only write focused and well-written material for your business endeavours.

As soon as you've put together a comprehensive list of acceptable keywords for your particular niche, you should then plan out and write your articles according to these requirements. Write very informative pieces which include your keywords and make sure that they are distributed to relevant and powerful article directories and other repositories around the web. Anchor text-based hyperlinks within the article resource boxes should point back to the landing pages, as specified, on your website.

You should remember that you need to focus on your website development, as well as your article composition and distribution, as this is equally important within the overall picture. It's also essential that your website is properly optimised to enable you to maximise the overall potential of your article marketing campaign, and to be confident of success, you should focus your attention on these key areas:

1. Understand that the primary reason why people visit your page is to seek information. You should not spend too much time on fancy presentation, complex graphics and flash animation, if it detracts from the overall message.

2. The layout of your site must be easy to understand and navigate. Ideally, your visitors should be able to move from one point or page to exactly where they want to be without any confusion, and for the most part, there should be a fairly logical progression with regard to the presentation of your information.

3. In a Perfect World, it's best to create a separate page for each and every keyword that you're focussing on in your article marketing campaigns. In this way, the search engines will match the keyword contained in your article's anchor link with the keyword optimised on each page.

4. Ensure that the content of the page is directly related to the content of the article. Remember, that the reader of the article is being encouraged to visit this webpage by the content of the article itself. He or she should be able to continue this process of discovery, which may be leading them further into your sales funnel!

5. To make sure that the search engines recognise the landing page you have specified as relevant, you should make sure that you:

* Put the exact keywords in the title of your page, as well as in the description.

* Repeat the keywords in the body of the content on the page. It is suggested that you do this to no more than a density of 1%, i.e. 5 times within 500 words of content, so that it appears natural.

* The H1 tag is very important and the keywords should appear here too.

* Specify the keyword and related keywords (sometimes known as secondary keywords) within your meta-data keywords tag.

6. There is increasing evidence that Google is placing a lot of emphasis on synonism and latent semantic indexing. This means that they will be looking for the existence of certain words and phrases within your content, relating back to their large databases of information, so they can accurately judge whether your content is indeed relevant to your primary keywords.

As you roll out your article marketing campaign, there’s a lot to concentrate on. Make the most of each article that you compose and distribute by ensuring that every element of your campaign is optimised. To make sure that you do not miss any of these crucial steps, consider using a Virtual Assistant to make the most of your initiative.

Michelle Dale is The Managing Director of Virtual Miss Friday, an accomplished Executive Virtual Assistant Service which helps companies of all sizes reach their commercial targets. Want to get more information about online business building success strategies that really work? Contact VMF today!

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